SWOTT Analysis Paper and Table Essay Example | Topics and Well Written Essays - 1500 words

SWOTT Analysis Paper and Table - Essay Example We intend to amplify our business by using greener alternatives whenever possible, for example: Moreover, it is also important for us to be seen in the public domain making a difference. Therefore we will actively work with various local environmental organizations, such as, Miami Green Commission. Over the past five years, there has been an increasing awareness regarding work life balance, mainly due to the rise of dual income families, but also due to flexible working practices affecting quality time spent as a family unit. Customers are influenced mainly by price and convenience, however, information is not readily available in the public domain, hence, shopping for ‘best’ bargains is hampered and reduced to what is available locally in the high street. When surveyed, given a choice of alternatives within the same price bracket, 68% of consumers would choose a greener alternative method of dry cleaning. 82% of consumers had little brand loyalty and could not name the dry cleaning company they used. Therefore, they have considerable power as switching costs are minimal, and the perceived ethical rewards are substantial. Currently, 97% of dry cleaners operating in Miami offer traditional Perc dry cleaning. We also feel that the dry cleaning industry thus far has been slow to make people aware of what is on offer in the industry, this in our view, gives us a considerable advantage. Currently there are few suppliers of alternative solvent machines. This seems to give the suppliers a certain degree of power. However, machines are extremely reliable and have a lifespan of almost ten years, thus, limiting the interaction with the supplier. Also, solvents are available from various companies but, levels of usage are not high and their prices have remained static for numerous years without any gaps in supply. Potential start up costs are relatively low

Research in Motion Entering a New Era of Marketing Case Study

Research in Motion Entering a New Era of Marketing - Case Study Example With the combination of the three, companies gain a more competitive advantage in the market. The consumer population is attracted to the most modern, advanced and attractive commodities (Rantanen, 2005). In the business of mobile phones, the scenario is the same. This paper will discuss the RIM’s marketing plan and the improvements the company can make on the basis of a general marketing analysis. Research In Motion deals with mobile phones and handsets. The company enjoys over 20 year’s existence in the market. However, the existence of the company in the market has taken shifts in the modern century corporate environment. The number of competitors is significantly increasing. It is for this reason that the future of RIM is questioned. With the coming of smaller firms in the market, RIM’s future is greatly threatened. For instance, the coming of Samsung in the market has greatly threatened the significance of RIM. Over the past two years, Samsung commodities have more demand in the market than I-phone and the Blackberry. Apart from demand, other companies are stepping up their marketing strategies. These factors are increasingly putting pressure on RIM to upgrade its marketing strategies. With the increase of consumer demand on mobile phones, RIM could be losing a lot of profits due to competition. In the case analysis regarding mobile phones and telecommunication, competition lies as the main problem. Apart from the competitors, the consumer should be pleased with the product an organization offers. Competition in this industry is based on technology and trends. We live in a society where trends and technology is a basic want for all consumers. When it comes to mobile phones, the current consumer population looks at the technologically advanced features of a gadget. For instance, gadgets with the Android operating system have greater market recognition than phones which do not have this operating system (Ferrell & Hartline, 2010).